Breakfast, Cereals & Bars

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RXBAR launched a layered protein bar, RXBAR Layers, inspired by its signature, simple protein bar with an added layer of rich nut butter for the balance between indulgent and nutritious.

Special K Caramel Latte Pastry Crisps are described as a way to bring coffeehouse flavors on the go. The flavorful bars are crafted with the flavors of decadent caramel and a hint of espresso. 

Kraft is replacing “dinner” with “breakfast” on its iconic blue box of macaroni & cheese because the company says it is acceptable to enjoy cheesy Kraft Mac & Cheese for breakfast, or any time of day.

This new addition to the Nature Valley lineup is packed with energy-boosting ingredients like creamy nut butter, crunchy nuts and seeds such as almonds, sunflower seeds, pumpkin seeds or peanuts, and chewy cranberries or blueberries.

Post Consumer Brands and Dunkin' are brewing up two new cereals made with Dunkin' coffee, set to roll out nationwide. The two new Post cereals —  Dunkin' Caramel Macchiato and Mocha Latte — were inspired by Dunkin' fans' two favorite flavors and mark the first collaboration between Post and Dunkin'.

Foodnerd, a company dedicated to creating easily accessible, digestible, and understandable superfoods, launched OverNights, a raw and sprouted overnight breakfast meal available to consumers. The grab-and-go style pop-up bowl is available in multiple flavors and two bases, resulting in a high-impact food solution that caters to all palates.

Kashi, a pioneer in natural foods, enlisted its Kashi Kids Crew to create two new super food cereals for its Kashi by Kids line where every product is created by kids, for kids.

With the evolution of snacking and consumer need for on-the-go nutrition rather than formal meal patterns, the nutrition bar space has expanded tremendously.

Americans desire food indulgence, and despite health concerns, some consumers don't mind if sugar is a part of indulgent consumption. Due to the impact of COVID-19, consumers stockpiled food, and many turned to familiar, comforting (and sugary) foods.

Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., announced it will remove the image of Aunt Jemima from its packaging and change the name of the brand. Packaging changes without the Aunt Jemima image will begin to appear throughout Q4 of 2020.