Millennials, women, and parents are trading sodas for energy and sports drinks
May 22, 2017
Between 2011-2016, notable year-over-year gains were the result of consumers seeking beverages with functional properties along with novel and healthier-seeming alternatives to carbonated soft drinks.
The new lemonades, along with Florida's Natural traditional lemonade, are made with natural ingredients
May 18, 2017
Florida's Natural® Brand introduced a line of all-new, all-natural, not-from-concentrate lemonades, including Lemonade Iced Tea, Lemonade with Strawberry and Lemonade with Pomegranate.
Pepsi Fire, a cola with a cinnamon flavored twist, will be available in stores nationwide for an eight-week period
May 17, 2017
In a first-of-its-kind promotion, select Pepsi brand packaging will feature a Snapcode that unlocks a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a new Pepsi mobile game.
The brand blends coffee and tea with essential vitamins to bring better-for-you brews
May 16, 2017
The brand maximizes the benefits of coffee and tea by incorporating vitamins that are critical to peak body function, and help to combat fatigue, boost immunity, and speed up the metabolism.