Heineken provides Lagunitas with a global opportunity to present its beers to new consumers and Lagunitas provides Heineken with the opportunity to build a strong foothold in the dynamic craft brewing category on a global scale.

Bebida Beverage Company, a developer, manufacturer and marketer of relaxation and energy products, announced that the company and its partially owned subsidiary, Relaxations Solutions Inc., are going into their first production of Cheech and Chong Chillaxation drink®. The upcoming product is named and licensed after movie icons Cheech and Chong.

With carbonated soft drinks facing mounting negative health perceptions from Americans, craft and natural options are showing promise among the most active soft drink consumers.

Rapid, sustained growth in the U.S. organic food market continues as recent data demonstrates that 81% of American families report purchasing organic products when they shop.

As part of its inaugural rollout, JUST water will soon be available nationwide at Whole Foods Market and OTG airport locations.

Jamba, Inc. launched its new line of organic, non-GMO, ready-to-drink Cold Pressed Juice Blends.

Each bottle of Elmhurst Naturals Banana Water contains the potassium equivalent of two medium sized bananas.

Lifeway Foods, Inc. announced that Protein Kefir, the company's latest kefir innovation, has expanded distribution to Harris Teeter. More retailers will be carrying the product within the coming months.

Juicy Juice is going back to school with a new line of drink pouches, bold new flavors, a can't-miss package makeover, stepped-up marketing support and an upgraded website rich with activities and information.