Beverages
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Energy, Sports Drinks Reach $25 Billion

Millennials, women, and parents are trading sodas for energy and sports drinks

May 22, 2017

Between 2011-2016, notable year-over-year gains were the result of consumers seeking beverages with functional properties along with novel and healthier-seeming alternatives to carbonated soft drinks.

Mushroom Wellness Teas

The new tea blends that feature reishi, shiitake, and Cordyceps mushrooms combined with synergistic herbs for organic immunity support

May 18, 2017

Mushrooms have long been used across cultures as traditional medicine to promote health and vitality.

Florida's Natural Lemonades

The new lemonades, along with Florida's Natural traditional lemonade, are made with natural ingredients

May 18, 2017

Florida's Natural® Brand introduced a line of all-new, all-natural, not-from-concentrate lemonades, including Lemonade Iced Tea, Lemonade with Strawberry and Lemonade with Pomegranate.

Limited-Edition Pepsi Fire

Pepsi Fire, a cola with a cinnamon flavored twist, will be available in stores nationwide for an eight-week period

May 17, 2017

In a first-of-its-kind promotion, select Pepsi brand packaging will feature a Snapcode that unlocks a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a new Pepsi mobile game.

Ito En Partners With Dot Foods

Move expands availability to more than 4,300 distributors

May 16, 2017

Through this partnership with Dot Foods, all of ITO EN’s distinctive lines of tea products will be available.

Vitamin-Infused Coffee, Tea for Keurig

The brand blends coffee and tea with essential vitamins to bring better-for-you brews

May 16, 2017

The brand maximizes the benefits of coffee and tea by incorporating vitamins that are critical to peak body function, and help to combat fatigue, boost immunity, and speed up the metabolism.

‘Share an ICE COLD Coke’ Evolves

“Share an ICE COLD Coke” will feature last names in addition to first names on 20-ounce bottles

May 12, 2017

“Share an ICE COLD Coke” will feature last names in addition to first names on 20-ounce bottles across the Coca-Cola portfolio of products.

Stoli Crushed

New Stoli beverage is blended with real fruit juice

May 11, 2017

Stoli Crushed is distilled and blended at the brand's Riga, Latvia distillery.

Four Loko Shots

Four Loko evolves with new line of hard liquor

May 8, 2017

From its neon colors to graphic imagery, Four Loko Shots are intended to be unorthodox and bold in name, liquid, and flavor.

Bonafide Provisions Drinkable Veggies

Company also taps natural food and beverage veteran John Wahl as vice president of sales

May 8, 2017

Wahl brings more than 20 years of experience to his new role, where he’ll spearhead strategic growth and channel expansion for the brand’s core line of frozen bone broths and new ready-to-drink line of Drinkable Veggies™.