The US pioneered the kefir market in the west and brought value-added options in resealable plastic bottles to the mainstream market
March 17, 2017
While kefir launch numbers are still limited globally, Innova Market Insights data indicate that they grew more than three-fold between 2011 and 2016. This is despite launches in the overall drinking yogurt/fermented beverages sub-category rising by a much more modest +60%.
Upper Street Marketing and Ennoble Beverages partner to launch new beverage
February 28, 2017
The deal is Upper Street Marketing's entrance into the flavored malt beverage industry. A former executive from Mike's Hard Lemonade, Chris Pfeifer, is the new venture's chief marketing officer.