In 2016, Imbibe responded to industry megatrends around clean label and sugar reduction by forming a team that has been solely focused on exploring new ingredient technologies from suppliers across the industry.
New categories and genuine novelty flood retail shelves
January 27, 2020
Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.
Plant-based nutrition is a major trend and shows no signs of slowing down. Innova Market Insights identified "Plant-Based Revolution" as one its Top Ten Trends for 2020 and that follows last year’s designation of "The Plant Kingdom" as a top 2019 trend.
Debuting in the US in April 2020, Pepsi's newest innovation blends cola and coffee to give consumers an unexpected caffeine kick
December 13, 2019
Pepsi Café is not the brand's first time launching in the cola and coffee space. Pepsi was one of the first beverage brands to enter the category in 1996 with the launch of Pepsi Kona.