The diverse beverage category is finding new ways to attract consumers, with altered flavors being the direction of choice, though other approaches are likewise proving successful.
Fritos partners up with country music star; a new, eco-friendly design for Pepsiís plastic packaging; a plethora of omega-enhanced products; Starbucks Chocolate offerings; recession woes and restaurant predictions; and more.
The use of superfruits and natural ingredients and formulations are major trends, as consumers reduce artificial ingredients in their diets and focus on natural health benefits of fruits and vegetables.
According to Mintel’s report, “Tea and RTD Tea--U.S.--May 2007,” tea sales reached more than $3 billion in the U.S. alone, a growth of almost 30% since 2001. Tea, as an ingredient, has also been the nucleus of product innovation across food and beverage categories.
Caffeine has been associated with some health problems, and many consumers often try to cut back consumption in a bid to become healthier and less dependent on its stimulating properties.
Bagels with cream cheese inside; crispy cracker-stick snacks; ultra-premium orange juice; study links milk consumption with better nutrition; technology-based coupons may be wave of the future; Boomersí expectations as they age; and more men cooking at home.
“A single or a double?” Most people immediately recognize the phrase refers to coffee, the second-largest dollar commodity in the world, next to oil. However, even though coffee is such a high-value commodity, its per capita consumption has been dropping over the past 40 years.
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