Wine ties beer as the top alcoholic beverage choice among U.S. drinkers for only the second time in two decades, a U.S. survey indicates.

A new Alzheimer’s study by University of South Florida researchers has found that a yet unidentified component of coffee that interacts with the beverage’s caffeine boosts blood levels of a critical growth factor that seems to fight off the Alzheimer’s disease process.

”The doctor of the future will no longer treat the human frame with drugs, but rather will cure and prevent disease with nutrition.”

Per research from Beverage Marketing Corporation, soda remains the most-consumed beverage in the U.S., with the average consumer enjoying nearly 45 gallons of the fizzy drinks.

Americans downed nearly a quarter less added sugar in 2008 than they did nine years earlier, a new report concludes.

The nature of competition in the global market varies for soft drinks and hot drinks. This difference in competition drives a very different pace of innovation for the two categories.

According to a U.S. Federal Trade Commission (FTC) lawyer, POM Wonderful LLC does not have the scientific backing to make advertising claims indicating its pomegranate juice and supplements prevent or treat prostate cancer, erectile dysfunction and heart disease.

PepsiCo, Grupo Embotelladoras Unidas (GEUPEC) and Empresas Polar have formed a joint venture to create a new national beverage company in Mexico.

Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.

Suntory Holdings Ltd. has reached an accord to form a soft drink joint venture in Indonesia with packaged beverage and food company Garudafood Group, in an effort to tap into growing demand in Southeast Asia.