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Ilana Orlofsky

Beverage Trend Q&A

A marketing professional’s look at beverage trends
July 12, 2016

Prepared Foods talks with Ilana Orlofsky, marketing coordinator for Imbibe, a Niles, Ill., contract new beverage development company.


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Crystal Pepsi Returns for Summer 2016

Beginning July 11 in Canada and August 8 in the US, 20-ounce bottles of Crystal Pepsi will be available
July 12, 2016
Inspired by fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the United States this summer.
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Nature’s Fury NutriDrinks

Nature’s Fury is available in five flavors in newly designed 16.9-ounce bottles
July 7, 2016
Made with 15% real fruit juice and only 80 calories per serving, Nature’s Fury beverages provide beneficial antioxidants and electrolytes.
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New thinkThin 3-in-1 Smoothie Mix

Protein Smoothie Mix combines the three essential building blocks for consumers to make nutritious smoothies at home
July 6, 2016
According to market research leader, Mintel, demand for smoothies is soaring with packaged ready-to-drink smoothies projected to hit $869 million in 2016.
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New Alcoholic Sodas

New offerings share WG Brewing's distinctive label style with characters that evoke the company's attitude
July 5, 2016
Wild Docta' and Wild Sit Russ alcoholic sodas join Wild Ginger Alcoholic Beer and Wild Root Alcoholic Root Beer in brewer’s portfolio
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Brown-Forman: Greenest Beverage Alcohol Company

The Newsweek Green Rankings evaluate the United States’ largest publicly-traded companies using eight metrics
July 5, 2016
Brown-Forman claimed the top spot as the “greenest” beverage alcohol company among US publicly traded companies in the Newsweek Green Rankings, one of the foremost corporate environmental rankings index.
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Anheuser-Busch, Starbucks Partner to Produce RTD Tea

Starbucks and Anheuser-Busch plan to introduce new Teavana RTD non-alcohol premium tea beverages across U.S. channels
July 4, 2016
Together, Starbucks and Anheuser-Busch will bring their complementary strengths to bear to capitalize on the significant growth opportunity.
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Smart Beer Introduces New IPA

New non-GMO IPA is made with certified organic ingredients
July 1, 2016
Smart Beer conjoins the values of the craft beer and the organic, non-GMO product movements that are gaining worldwide momentum.
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Slurpee Drinks and Sour Patch Kids

7-Eleven, Inc. is working with Sour Patch Kids to introduce an exclusive Sour Patch Redberry-flavored Slurpee® drink
July 1, 2016
7-Eleven, Inc. is working with Sour Patch Kids to introduce an exclusive Sour Patch Redberry-flavored Slurpee® drink.
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Hot Gourmet Tea Pouches

Gourmet teas in pouches will appeal to busy consumers craving quality hot drinks, says Canadean
June 30, 2016
To target those looking for a higher quality on-the-go beverage, brands have started devising novel packaging solutions.
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