Enovation Brands, Inc. announced the introduction of Zamaca to its product line up. Zamaca is the initial offering in the importers newly established spirits portfolio and reflects the company's mission to provide distinctively original products created for the modern consumer.

As with the case of foodservice in general, younger consumers drive away-from-home beverage orders, and tend to be more discerning about their beverages.

According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.

Alan Chittaro has been named president of Faygo Beverages, a national beverage company since 1987.

Easy Tea brings the familiar refreshment of the classic beverage, but with a kick.

SOBE has revamped its website – www.SOBE.com – highlighting bold new graphics and the return of the brand's 'fantasy names.”

STUBBORN SODA contains 90 to 100 calories and is made with Fair Trade Certified Cane Sugar and Stevia.

Nauti Seltzer is also launching a variety pack dubbed Nauti Party Pack in response to consumer demand.

Although camouflage is meant to disguise, it can’t hide the smooth, citrus taste of Mello Yello. Its new “MY” look debuted earlier this year, and now, Mello Yello is bringing back the camouflage designs of the iconic Georgia-based Realtree.

The tide is rising for bottled water. The better-for-you beverage’s popularity is gaining ground on its sugary and carbonated counterparts. As a result, soda sales, in particular, have failed to pop like they did in past years.