Beverages
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Energy Drink Launches Grow 29% in Five Years

Introductions of energy drinks with an organic claim reach a new high

September 1, 2016

According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.

Faygo Beverages Names New President

Alan Chittaro will assume the role of president for the beverage company

August 31, 2016

Alan Chittaro has been named president of Faygo Beverages, a national beverage company since 1987.

MillerCoors Debuts Hard Iced Tea

New Hard Iced Tea goes easy on the sweetness

August 26, 2016

Easy Tea brings the familiar refreshment of the classic beverage, but with a kick.

New Sobe Varieties

Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego offers a refreshing lime flavor paired with a little bit of heat

August 26, 2016

SOBE has revamped its website – www.SOBE.com – highlighting bold new graphics and the return of the brand's 'fantasy names.”

Stubborn Soda

The unique STUBBORN SODA flavor combinations feature Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer and Lemon Berry Acai

August 25, 2016

STUBBORN SODA contains 90 to 100 calories and is made with Fair Trade Certified Cane Sugar and Stevia.

Nauti Seltzer Adds Variety Pack

Nauti Seltzer is expanding both its offerings and distribution footprint

August 25, 2016

Nauti Seltzer is also launching a variety pack dubbed Nauti Party Pack in response to consumer demand.

Mello Yello Realtree Camo Packaging

“MY” Realtree packaging will be incorporated into the “This is MY World” campaign, which invites all who love the great outdoors to unwind and refresh with a Mello Yello

August 25, 2016

Although camouflage is meant to disguise, it can’t hide the smooth, citrus taste of Mello Yello. Its new “MY” look debuted earlier this year, and now, Mello Yello is bringing back the camouflage designs of the iconic Georgia-based Realtree.

Less Pop for Soda Market

Bottled water segment on the rise

August 22, 2016

The tide is rising for bottled water. The better-for-you beverage’s popularity is gaining ground on its sugary and carbonated counterparts. As a result, soda sales, in particular, have failed to pop like they did in past years.

PowerBar Clean Whey Protein Bars, Drinks

PowerBar Clean Whey products feature high quality whey protein for sustained energy

August 18, 2016

The Clean Whey products arrive in the midst of a complete relaunch for the brand, as PowerBar unveils a more approachable personality.

5-hour ENERGY Protein Shot

Each shot has 21 grams of protein and other ingredients to help consumers feel energized

August 17, 2016

Available in four flavors – Berry, Peach Mango, Grape Extra Strength, and Berry Extra Strength — each six-ounce bottle contains 100 calories and less than one gram of sugar.