SensoryEffects, provider of value-added food and beverage ingredients and products, is celebrating its 5-year anniversary. Founder Charles Nicolais’ vision was to create a company that offers superior custom ingredients, cutting-edge innovations, technical excellence and state-of-the-art manufacturing.
Consumers are more sophisticated than ever in their ingredient knowledge, and Cargill feels the industry must respond “by providing beverages made with high-quality products that deliver on promises.”
New Beer Institute data shows that retail beer sales rose more than 2% in 2011, highlighting beer’s continued strength within the alcohol beverage sector.
Beverages, like all product categories in the U.S. market, have had a bit of an up-and-down time in recent years, at least in terms of new product introductions. In non-alcoholic beverages, the U.S. market experienced a significant drop in new product introductions in 2009.
Recent years saw a boom in the craft beer segment of the alcoholic beverage category; even in the midst of an overall down beer market in 2010 (sales dipped 1% vs. 2009), sales of craft beers grew a solid 11% by volume and 12% in dollars.
Coconut water remains a growing segment of the beverage category. As Beverage Marketing Corp. explains, young adults are embracing the beverage; the company calls teens the kind the kind of consumers “used to searching for alternative health solutions.”
When looking at the rest of the world, the absence of additives and preservatives and low/no/reduced sugar drives the beverage category (whereas the U.S. market is driven more by natural claims). While there are some differences in which claims are more prevalent depending on region of the world, this focus on healthfulness truly is global.
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