A line of functional water products stands out for its unique formulas and demographic targeting; H.A.R.D. Nutrition Functional Water System was recently launched by DC Brands.
Worldwide, shot beverages have gained popularity, mostly due to their convenient grab-and-go appeal and their ability to quickly deliver on product claims. A fair portion of shots embracing functionality have
Athletes often demand food and beverage products that enhance their physical capabilities or aid in post-exercise recovery. Clif Bar is a prime example of a firm that develops its products
In 2008, beverages formulated with Superfruits grew tremendously, as product introductions sought to deliver high levels of antioxidants and other ingredients rich in beneficial nutrients. One Superfruit with an especially
The U.K.’s big house retailer, ASDA, contributed to other food manufacturers’ efforts for creating cake mixes that reduce preparation time by launching its own shake and bake cake mix. Called
Busier lifestyles and overbooked schedules leave many feeling pressed for time to complete some of the day’s most basic tasks. Understanding consumers’ ever-increasing demands for convenience in their product usage,
POM Wonderful, known for its pomegranate juice and tea drinks, branched out of its comfort zone with its launch of a unique iced coffee drink. Marketed under the brand name