General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.
Think of McDonald's, and most people picture burgers and fries. However, Asian stir-fry dinners could soon be on the menu as well. The move is part of the food chain's crusade for a new image.
Recent findings from the 12th Annual Consumer Attitudes About Nutrition survey suggest that, while nine out of 10 consumers remain concerned about the nutritional content of food, they are much less willing to pay for healthier versions of food.
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