Reduced-sugar milk
flavorings; shelf-stable, microwaveable meals; bottled water for the over-18
crowd; growth in halal foods; and a look at Americans’ “diet disconnects”
Consumers want
natural, great-tasting, convenient and healthy foods with zero safety risk for
little cost. Providing food with all these characteristics is more difficult
than achieving all three goals often displayed on posters in R&D labs:
“Cheap, Fast, Good…choose two.”
Three mega trends drive consumers’ flavor
preferences—health/wellness, sensory indulgence and homing/comfort. Flavor
choices are influenced by product application, eating occasion and consumer
characteristics.
As the success of probiotics grows in the North
American market, competition increases. The use of prebiotic fibers is also
expanding, but research points to how much we still need to learn in order to
maximize their use.
Waxy and high amylase starches differ in characteristics and functionality. Advice is offered on starch choice, how to avoid formulation issues and how to obtain optimal results.
Latin cuisine is no longer considered ethnic by
most American consumers. Restaurants in every area of the U.S. now
carry Latin-inspired items on their regular menus, and new items are being
added by chefs and embraced by diners.