In
2007, Prepared Foods and Ventura Foods will again join together to present the
Spirit of Innovation Awards to recognize exceptional, innovative product
development teams for their combined efforts in overcoming hurdles, meeting
demands and creating truly innovative products. Past winners have reflected the
notion that innovation requires not just innovative ideas but also
inspirational teamwork.
As
my high school history teacher father once told me, “If you find yourself in
the majority, it’s time to consider switching sides.” I am not advocating
increased trans fat use (with a possible exception below); however, the trans
fat issue has brought an onslaught of press portraying food companies as
unresponsive to both consumers and scientific evidence. I find this beyond
irritating. Permit me a few “editorial” comments.
This issue, Prepared Foods delves into the best, brightest and most innovative product introductions hitting the market in 2006, highlighting manufacturers' efforts to meet the demands of consumers. Dollar and volume sales successes are analyzed, and introduction data offer readers a comprehensive evaluation of new product trends.
Snapple
is adding to its “good for you” platform; The
Kellogg Company is entering uncharted waters with its latest launch; The
news of the spinoff of Kraft Foods from parent Altria Group had long been
expected.
Just at a time when consumers are being encouraged to eat more fish as part of a leaner diet and beginning to understand the importance of omega-3s for brain and heart health and other functions, they are getting conflicting information about the safety of eating seafood and the resources available.