KRAFT Mac & Cheese announced the its own mac hack – blending a cult-favorite seasoning and the brand’s signature cheese sauce together in a crave-worthy fusion. Introducing: KRAFT Mac & Cheese Everything Bagel flavor.
New varieties include Jalapeño, Garlic & Herb, and Caramelized Onion
January 23, 2024
Kraft Singles is taking a step forward with the launch of three new flavors for the first time in nearly a decade: Jalapeño, Garlic & Herb, and Caramelized Onion.
The new innovation offers fans a familiar experience without the dairy
December 14, 2023
KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company and TheNotCompany, Inc. joint venture, which aims to create plant-based foods for all.
Chef-Inspired products provide a range of solutions for an elevated and modern approach to exploring food trends
July 19, 2022
Aiming to make culinary trends more accessible, HEINZ looked to the culinary expertise of award-winning chefs, Lee Wolen and Joe Frillman, for inspiration in developing the collection.
The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging
June 24, 2022
The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.
New launch underscores Kraft Heinz’s broader transformation to bring insight-driven innovation to consumers faster than ever before
April 27, 2022
HEINZ DIP & CRUNCH combines a sauce with crisp potato crunchers inside a two-in-one package for elevated burger eating. Simply dip a burger in HEINZ sauce, then top it off with salty potato crunchers to add both flavor and texture to every bite.
Simplot is expected to help grow the Ore-Ida brand by introducing world-class innovation and technology
February 24, 2022
The Kraft Heinz Company and Simplot Food Group, a division of the J.R. Simplot Company, announced that the two companies have signed a long-term agreement naming Simplot as the exclusive manufacturer and supplier of Ore-Ida. Kraft Heinz will continue to own the Ore-Ida brand.
Transaction expected to close in first half of 2021, subject to regulatory approvals
February 11, 2021
The Kraft Heinz Company announced that it has entered into a definitive agreement to sell its nuts business to Hormel Foods Corporation in a cash transaction for $3.35 billion. The proposed transaction is expected to close in the first half of 2021, subject to regulatory review and approval.
A US affiliate of Groupe Lactalis will purchase the business for a reported $3.2 billion
September 16, 2020
The Kraft Heinz Company announced that it has entered into a definitive agreement to sell its Natural, Grated, Cultured and Specialty cheese businesses to a US affiliate of Groupe Lactalis for a purchase price of $3.2 billion. The proposed transaction is expected to close in the first half of 2021, subject to regulatory review and approval.