Wow. Mattel Inc. certainly threw the marketing world for a loop. To mark the end of X Games Los Angeles 2012, the toymaker set up a life-size, orange Hot Wheels race track, complete with a set of 60-foot-tall double vertical loops. The closing event featured two stuntmen racing real cars—speeding upside down through the loops and then over ramp jumps to the finish line.
Kraft Foods Inc. says shareholders approved the name “Mondelez” for its new global snack food business, which may put to rest the snickering that initially greeted the name.
Kraft Foods Inc. said it would eliminate 1,600 jobs and reported preliminary operating earnings per share for 2011 that trailed some analysts’ estimates.
Irene Rosenfeld will stay on as chairman and CEO of Kraft Foods' global snacks company, and Tony Vernon will serve as CEO of the North American grocery business when Kraft Foods splits later this year.
Kraft Foods says it is feeding the hunger for bold flavors, easy meal solutions and delicious better-for-you offerings with more than 70 new product innovations in the coming year.
Kraft Foods Inc., which is splitting into two, named Irene Rosenfeld as chairman and chief executive officer of the Global Snacks Co. as well as Anthony Vernon as CEO and John Cahill as chairman of the North American Grocery Co.
Packaged food giant Kraft Foods, Inc outlined the key drivers and benefits of its decision to launch two independent public companies before year-end 2012.
Food giant Kraft Foods, the owner of Cadbury, has warned it will increase the prices of its products again this year because of higher raw material costs.
