Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.
Spring Creek Holdings has established a license with Mrs. Fields Famous Brands to use its TCBY brand in a range of pre-packaged frozen yogurt. Spring Creek will feature the line at approximately 10,000 stores nationwide.
In its report “The Rise of Greek,” UBS found the growth in sales of Greek yogurt stems largely from its popularity among upper-income, highly-educated women. UBS notes this group is “seemingly in a better spending mood for several years, driving solid sales growth at such companies as Whole Foods, LuLu Lemon, Starbucks and Panera Bread.” It is a group willing to seek and pay more for ingredients with a higher quality.