For the second year, respondents ranked “Easy (Under 30 Minutes) Meals” as their top curiosity for the year ahead, once again underscoring that even the most food-forward consumers are craving approachable, simple meal inspiration.
The trend toward global culinary exploration is driven by younger generations. Among those participating in our annual surveys, Millennials and Generation Z globally are somewhat more likely to express interest in more unusual, adventurous and exotic flavors.
T. Hasegawa researches how flavors transition from emerging trends to mainstream “must haves”
May 3, 2024
Each month, California-based flavor manufacturer T. Hasegawa USA publishes a report detailing emerging consumer trends in CPG food / beverage and foodservice menus.
Molson Coors innovates in flavored alcohol category with bubble-free line in four fruit flavors
April 17, 2024
Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
New trend report spotlights Gen Z's influence on food industry and opportunities for chefs
April 10, 2024
Generation Z, known for their substantial spending on dining out and for regularly making dining choices based on social media content2, are influencing dining experiences around the world. The report highlights a demand from this generation for 'flavor Shock', characterized by unexpected flavor combinations and twists on classic dishes such as incorporating Mexican sauces to create modern pastas.
T. Hasegawa USA looks at trending flavors and ingredients in the salty snacks category
April 5, 2024
Each month, California-based flavor manufacturer T. Hasegawa USA publishes a report detailing emerging consumer trends in CPG food / beverage and foodservice menus.
North American consumers need protein solutions that are right-sized, simple, globally inspired and affordable. That’s according to the newly published “Protein Profile,” an annual report produced by Cargill’s North American Protein business.
Cargill identifies five protein trends to watch in 2024
February 27, 2024
The alternative protein market—which spans everything from plant-based foods to cultivated meat to dairy alternatives—is still relatively young and evolving. At Cargill, we’re bringing our expertise in food and innovation to help expand the future of alternative protein for our customers and consumers.
WK Kellogg introduced the cereal, which is packed with 22g of plant-based protein, and zero sugar
January 11, 2024
WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.
MiO provides ‘insurance’ to compensate for unwanted side effects of traditional energy drinks
December 17, 2023
“Energy Drink Insurance” launched in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves