In Australia, Kellogg’s has announced a 20% reduction in the sodium content of its Corn Flakes and Rice Bubbles. The effort is part of a company plan to reduce sodium by 15% in all its cereals that exceed 400mg of salt per 100g by the end of 2013.
Bay State Milling Company has expanded its capabilities and capacity in Winona, Minn., commissioning a new mill that is processing an assortment of cereal grains into unique flour and whole-grain solutions focused on delivering flavor and natural health and wellness benefits, through vitamins, minerals and fiber.
The most recent definition of dietary fiber by the American Association of Cereal Chemists, in 2001, stated it is the edible part of plants or analogous carbohydrates that are resistant to digestion and absorption in the human small intestine, with complete or partial fermentation in the large intestine.
Convenience may once have been the calling card of cereals and, specifically, cereal bars, but today’s consumer is more demanding than ever and has come to expect more than simply time savings.
