In addition to a new name, logo and overall look and feel, Entenmann's integrated NaviLens Technology on its retail boxes, which helps visually impaired people find products by hearing their name, nutrition and allergen information, allowing them to shop more independently.

The new cookie innovation is fudgier than ever, crafted with sweet chocolatey chips and indulgent fudge chunks.

Breakfast Expanded is one of the “Next Wave” macro trends Synergy Flavors will showcase IFT, which runs July 16-19 at Chicago’s McCormick Place. Next Wave is a future-looking trendspotting tool Synergy Flavors created to enable innovation teams to get ahead of macro changes in consumer behavior.

Bread and bread products posted the biggest decline with launches down nearly 11% during the first 11 months of 2022. Crackers launches dipped just more than 2%. Innovation trends around specific health claims softened in 2022.

The Butter Cookie Cone is a frozen treat from Häagen-Dazs® that is wrapped in moments of luxury. This is an original tasting sensation made of a thick, crunchy butter cookie rolled into a cone for the first time in brand history. 

Entenmann's® Cake Truffles come in boxes of eight, with two truffles individually wrapped per tray for freshness.

Cinnabon introduced a new line of eight premium Cinnabon Bakery Inspired Ready-To-Bake Cookie Doughs and Ready-To-Heat Desserts, available at Walmart stores nationwide.

For this new variety, Bing cherries make for a snappy, sweet pop of fruity flavor. The crunchy oat crumble swirl provides an additional layer of texture and mouthfeel to complement the creamy base.

The new Swirled Bundt Cakes will join an existing array of specialty 16oz Bundt cakes from Café Valley, including Lemon, Triple Chocolate Fudge, Pumpkin Cream Cheese, All American and Christmas Chocolate Bundt Cakes.

Cupcake is made from a creamy, indulgent recipe that features Cake Batter Ice Cream swirled with blue frosting and candy confetti flakes.