Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them.
Turnkey solution empowers smaller companies to unlock big growth
May 19, 2023
Passport+, available on Circana’s industry-leading Liquid Data platform with the latest Unify+ visualization, provides insights into shopper behavior and retail trends that level the playing field and help smaller CPGs compete effectively in the market.
A third of US vitamin users have increased their intake since the start of the pandemic
May 17, 2023
According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).
The Purdue University Center for Food Demand Analysis and Sustainability report assesses food spending, consumer satisfaction and values, support of agricultural and food policies
May 16, 2023
The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the US.
Gen Z consumers are trend creators who define what markets should be provide. They welcome positive engagement with companies and seek new experiences.
Whether you pour it, spread it, slice it or spoon it—plant-based dairy options are making inroads in consumer kitchens. Retail 2021 data from the Good Food Institute and SPINS showed plant-based milk category sales at $2.6 billion alone with one- and three-year growth figures of 4% and 33% respectively. Moreover, plant-based milks enjoyed a 16% share of market two years ago and 42% share of household penetration.
Breakfast items like cereals, omelets, and hash browns have become popular as snacks. Meeting this trend from the other direction, such comfort and enjoyment, coupled with convenience and variety, are increasingly repositioning snacks as replacements for meals.
Last year saw The NPD Group, Chicago, share two consumer insight studies with implications for prepared meals and entrees. In its June “Future of Dinner” report, NPD said at-home dinner consumption still remains higher than pre-pandemic levels.
Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.
Continued growth for "pickup" and largest ever repeat intent gap between "grocery" and "mass"
March 24, 2023
The drop in total online grocery sales was entirely driven by Ship-to-Home sales, which declined 15% to $1.3 billion. Pickup posted the strongest gains, increasing almost 3% on a year-over-year basis to 4.1 billion, while Delivery grew less than 1%, holding steady around $3.0 billion. Collectively, the three segments captured just over 12% of total grocery spending in the month, slightly higher than a year ago and likely buoyed by strong overall grocery spending by US households. Excluding Ship-to-Home, the share of spending attributed to Pickup and Delivery was more than 10%.
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