As retailers and operators across the country navigate ongoing economic challenges, Coca-Cola Lens makes actionable insights more accessible, magnifying relevant trends to anticipate consumer preferences. 

Keeping food safe (70%) and the use of pesticides (60%) are top concerns when considering how food is grown. Nutritional content, use of agricultural technology, environmental sustainability, animal welfare, and farm workers welfare were other listed concerns consumers factor into their purchase decisions.  

Generation Z, known for their substantial spending on dining out and for regularly making dining choices based on social media content2, are influencing dining experiences around the world. The report highlights a demand from this generation for 'flavor Shock', characterized by unexpected flavor combinations and twists on classic dishes such as incorporating Mexican sauces to create modern pastas.

Just in time for Thanksgiving and the holidays—came news for which food and beverage processors could be thankful. Circana (formerly IRI) and The NPD Group released a 2024 food and beverage outlook with a projection of modest volume growth this year after three consecutive years of volume declines.

The research, Finding Growth for Food & Beverage at Retail: Winning Eating Occasions throughout the Day, supports go-to-market strategies and ways in which grocers can attract more shopper relevance regarding needs, experiences, tastes, rewards, health – and especially convenience. 

The International Food Information Council (IFIC) recently published new consumer research, Public Perceptions of Processed Foods, measuring consumers’ knowledge, attitudes, and beliefs about processed foods.

Globally inspired flavors, evolving use of kitchen appliances, and a surge in breakfast foods are just some of the emerging trends identified in Future of Frozen Food 2024, the inaugural, comprehensive, data-driven report from Conagra Brands that examined how the $78 billion1 United States (US) frozen food market may evolve in 2024.  

According to its team of food, nutrition and health experts and its consumer research insights, 2024 will see more functional beverages, a boom in botanicals, rising demand for foods that support emotional well-being, a focus on food labels and a growing acceptance of artificial intelligence (AI).

In advance of 2024, Frito-Lay and Quaker are unveiling three food and snacking trends poised to shape the year ahead.

Every year, Innova Market Insights compiles its Top Ten Food & Drink Trends. The company's latest research shows that food price inflation and the need to cut back on expenses continue to affect consumer markets worldwide.