Articles Tagged with ''consumer trends''

Only 21.6% of US households are purchasing meat alternatives, but that’s up 1.6% from last year.

In preparing for its annual outlook on 2019, global new products tracker Innova Market Insights identified its top 10 trends influencing all food and beverage categories. These developments certainly express themselves in Prepared Foods' category overviews.

While almost half of Americans have no tie to the clean label concept, approximately 41% of Americans actively seek products with the clean label designation with some regularity.

A majority of grocery shoppers believe that packaging can leave undesirable chemicals in their foods and beverages.

Generation Z, or those under 25, spent a relatively equal amount on food at-home vs. away-from-home, while that gap widened in older generations.

Growing up with a focus on the flavor and function of food rather than brand will make Gen Zs more challenging for food marketers to reach

2018’s eCommerce sales increased by a whopping 35.4%, according to IRI’s new research, Consumer Confidence Reflected in eCommerce Growth.

According to Deloitte’s 2019 Consumer Products Outlook, the goal for CPG companies is to keep pace with people researching, purchasing and engaging with brands digitally – or risk being outdated.

Consumers are rejecting the mass-produced and generic and will favour products positioned as simplified and of better quality, with an implied level of status. In the food and beverage industries, the trend is leading to an increased consumption of local ingredients and craft drinks.

“Snack foods continue to evolve both as between-meal snacks and as part of main meals,” says David Portalatin, NPD food industry advisor. “Each of these snack food roles is changing in different ways in reaction to Americans’ desire for balance, portable snack foods, and holistic wellness.”