Kraft is replacing “dinner” with “breakfast” on its iconic blue box of macaroni & cheese because the company says it is acceptable to enjoy cheesy Kraft Mac & Cheese for breakfast, or any time of day.

With the clean label trend now established, consumer interest increasingly is shifting to other aspects of clean food and drinks. Sustainability has emerged as a key driver, particularly with regard to packaging and plastics.

Lisa Einat Day outlines a few principles that can help you—whether you are looking to reshape an iconic brand while maintaining its brand heritage; or if you are looking to develop a new brand altogether.

StarKist Co. announced its newest innovation, StarKist Creations Microwavables, a  microwave-safe pouch featuring seasoned, wild caught tuna with vegetables and hearty grains like quinoa, barley, and brown rice.

Chicken of the Sea®, a provider of healthy responsibly-sourced seafood, launched Wild Catch, the company's latest innovative product line, which features premium, wild-caught and hand-selected cuts of fish packed with just water and sea salt.

The new nut snacks are available in five varieties, including Dry Roasted Peanuts, Honey Roasted Peanuts, Dry Roasted Sunflower Seed Kernels, Whole Cashews and Dry Roasted Almonds.

OZO features a high-quality pea protein that is a great source of iron, and has been known to aid in muscle growth, weight loss and heart health. The OZO product line uses recyclable trays and cartons to store products, and plant based ink on all of its packaging.

Berry Global Group, Inc. announced its collaboration with longtime customer, Mondelēz International to supply packaging containing recycled plastic for Philadelphia cream cheese.

Campbell Soup Company announced new packaging sustainability goals to reduce packaging waste by increasing circularity—keeping materials in use and out of landfills. The four goals are designed to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.

AgriCoat-NatureSeal Ltd. (Berkshire, UK), a subsidiary of Mantrose-Haeuser Co., Inc., has introduced Semperfresh® 1.9, an advanced edible coating used to extend shelf life, maintain quality and preserve the freshness of a wide range of whole fruits and vegetables.