Updated packaging comes as the brand expands its product line, revamps its website, and continues an effort to leave less of an environmental footprint
March 8, 2017
The updated packaging, fresh and familiar, comes as the brand expands their product line, revamps their website, and continues their effort to leave less of an environmental footprint.
Berlin Packaging created a custom squeeze-and-squirt package boasting a silhouette that seems to burst with fruit
December 6, 2016
Weight Watchers went to Berlin Packaging asking for a fresh design that would accomplish that goal and would also accommodate easy one-handed use by health-conscious, on-the-go consumers.
It is now nearly six years since Innova Market Insights identified interest in clean-label options as one of its Top Trends for 2011. Of course, related new product development and marketing on this platform has continued to develop.
Although a product‘s essential content and use are more strongly emphasized by consumers, earth-friendly packaging may be a first step for manufacturers in creating a more environmentally responsible halo for its products
August 17, 2016
Ultimately a product‘s essential makeup most strongly influences perceptions of its sustainability and motivates adoption.