To better understand how consumer purchase decisions, Package Insight and QuadPackaging partnered to test sustainability messaging on paperboard products
November 19, 2018
Regardless of the restaurant type, we’re all really creatures of habit; most often sticking with the same favorites without even giving the whole menu a once-over.
The G Cubes collection embodies the brand heritage within cubic, individually-wrapped chocolate pieces
September 18, 2018
Inspired by the contrast between the soft, sensual qualities of premium chocolate and the angular precision of a cube, GODIVA chefs created 10 flavors boasting a decadent ganache filling that push the boundaries of contemporary chocolate artistry.
Packaging innovation gives parents a "canvas" to write directly onto snack bags
August 28, 2018
Frito-Lay Variety Packs, one of the flagship brands from PepsiCo's Frito-Lay division, is giving parents a simple and convenient way to provide love and encouragement during the school day with the launch of Snackable Notes.
New packaging emphasizes vegetables as the primary ingredient in all Garden Lites products
August 21, 2018
The bright green look of “Veggies Made Great” on every package signals a shift in the visual language in which Garden Lites emphasizes vegetables as the primary ingredient in all Garden Lites products.
Speaking at New Products Conference: Linda Gilbert, EcoFocus
July 6, 2018
How are consumers integrating lifestyle values with food and beverage decisions? How can brand owners innovate and establish true “authenticity” in 2019? Linda Gilbert shares the latest insights from the EcoFocus My World, My Life™ consumer point of view.
With FINE & RAW founder Daniel Sklaar acting as art director, the brand shifted its wrapper artwork to a natural look that reflects its chocolate creations. The enlivened compositions, which incorporate floral imagery and vivid colors, trend against the industry’s predisposition towards linear, non-organic patterns.
The coffee company also opened a new state-of-the-art facility to provide Nitro Cold Brew Coffee
January 22, 2018
New Food & Beverage Products Video: The new Nitro Cold Brew will feature an informative design that highlights the brand story and key product attributes such as the low calorie count and no added sugar content.
The company is implementing a sustainable approach to rolling out the new packaging
January 8, 2018
The back-of-pack features improved product descriptions, tells the story of the company’s origin, and outlines the benefits of choosing Certified Organic and non-GMO.