The term “smoothie” has many definitions in the U.S. marketplace. The most common definition of the term is a “thick, creamy beverage composed of both fruit and dairy ingredients.” In the broadest sense of the term, a smoothie can refer to a thick, non-dairy, chilled beverage.
The year in foodservice beverages has been the year of the smoothie, with major and minor chains adding the beverage with a healthy positioning, nutritional ingredients and creative flavorings. That said, coffee remains the segmentís stalwart.