Articles Tagged with ''NPD Group''

A decade ago 15% of consumers said that they do not look at the label and now 24% don’t, according to NPD’s ongoing food consumption research.

Annual morning snack occasions per person, in and away from home, have increased by 17% over the past six years, according to NPD’s continual tracking of U.S. eating behaviors.

Age, ethnicity, life stage, and values also influence current and future eating behaviors, based on a recently released NPD study that leverages 30 years of actual consumption data to quantitatively determine what is myth and reality about eating patterns among the generations.

It’s fact that U.S. consumers snack a lot — between meal snacking accounts for about a third of all eating occasions — but they continue to view the day as generally having three main meal occasions that align with breakfast, lunch, and dinner, according to NPD’s daily tracking of eating and snacking behaviors.

Boomers eat ready-to-eat snack food 20% more often than millennials do, according to NPD’s daily tracking of U.S. consumers snacking habits.

This unprecedented shift in consumer attitudes and behaviors have food manufacturers struggling to find growth in a changing marketplace where legacy brands are ceding share to smaller, new entrants and the store perimeter is outperforming center of the store.

Food delivery is not a new phenomenon but the accessibility and availability of these direct-to-door home meal services, whether in-home meal kits, like Blue Apron, or foodservice delivery, like DoorDash, is unprecedented, finds The NPD Group, a leading global information company.

Consumers define their own diets by putting more focus on the authenticity and purity of the foods they eat, according to NPD’s recently released Eating Patterns in America, an annual compilation of NPD’s ongoing food and beverage consumption research.

What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels.

The NPD study, which is based on its receipt harvesting service, Checkout TrackingSM, also found that there was a sizeable lift in breakfast food orders throughout the day.