Beverages, like all product categories in the U.S. market, have had a bit of an up-and-down time in recent years, at least in terms of new product introductions. In non-alcoholic beverages, the U.S. market experienced a significant drop in new product introductions in 2009.
The Coca-Cola Company has opened a $120 million plant in south Russia to supply non-alcoholic beverages for the 2014 Winter Olympic Games in Russia's Black Sea resort city of Sochi.
Activity in functional digestive food and drink has grown across all regions, with Europe and Asia Pacific accounting for the bulk of activity and a notable 62% increase in Latin American product launches from 2008-2009.