PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to cocktails in seconds.

Molson Coors Beverage Company unveiled a new slate of non-alcoholic products that it intends to roll this fall as part of the company’s efforts to expand beyond the beer aisle and reach more consumers seeking better-for-you beverages.

Wine Water, Ltd.’s award-winning portfolio of O.Vine branded wine grape-infused waters are now available in full-size, 700ml bottles for the American beverage sector. They arrive alongside a burgeoning “Sober Curious” movement. 

The report is an authoritative look at the industry and its challenges and opportunities based on a range of national surveys of restaurant owners, operators, chefs and consumers.

Specialty food curators at The Fresh Market have to make buys months in advance of when consumers will see the products on the shelves, so it is imperative they stay ahead of the curve and know what guests will be shopping for well in advance.  

Inspired to create something unique and extraordinary, this start-up’s vision stems from passion to bring a heart healthy beverages to the masses.

Each year, more than 50 Whole Foods Market team members including local foragers, regional and global buyers and culinary experts thoughtfully compile the report based on decades of experience and expertise in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.

Foodservice operators have a lot of opportunity to appeal to various need states by offering beverages that are healthier, create a unique experience, reduce environmental impact, or incorporate all three for the "holy grail" of menu options.

The survey highlights that more Americans blame carbohydrates, and specifically sugar, for weight gain. Although sugars continue to be the most cited cause of weight gain (33%), carbs ranked second at 25%, up from 20% in 2017, the survey states.

Brands are leveraging beverages to differentiate through signature drinks like mocktails, over-the-top options like extreme milkshakes and better-for-you options.