The survey highlights that more Americans blame carbohydrates, and specifically sugar, for weight gain. Although sugars continue to be the most cited cause of weight gain (33%), carbs ranked second at 25%, up from 20% in 2017, the survey states.
Unique and experiential offerings will increasingly serve as destination drivers
September 10, 2018
Brands are leveraging beverages to differentiate through signature drinks like mocktails, over-the-top options like extreme milkshakes and better-for-you options.
Cross-category beverages are becoming more available as brands attempt to cater to consumers’ better-for-you demands
April 25, 2016
Today, cross-category beverages are becoming increasingly more available as brands attempt to cater to consumers’ better-for-you demands while also delivering innovative new flavor options.
Beverages, like all product categories in the U.S. market, have had a bit of an up-and-down time in recent years, at least in terms of new product introductions. In non-alcoholic beverages, the U.S. market experienced a significant drop in new product introductions in 2009.
The Coca-Cola Company has opened a $120 million plant in south Russia to supply non-alcoholic beverages for the 2014 Winter Olympic Games in Russia's Black Sea resort city of Sochi.
Activity in functional digestive food and drink has grown across all regions, with Europe and Asia Pacific accounting for the bulk of activity and a notable 62% increase in Latin American product launches from 2008-2009.