Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.

Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.

The Wright Group, a global supplier of custom nutritional ingredients, has launched TWG Health & Nutrition (TWG). The new brand will be dedicated to the health and nutrition market, providing custom nutrient premixes, direct compression granulations, and microencapsulated ingredients and beverage solutions.

With ingredients that make up the large proportion of a formulation, process is relatively simple.