Contributing editor Trina Lundblad has been involved in communications of functional ingredients and nutraceuticals for the global food and beverage industry for more than a decade. She has worked for several major ingredient specialists, including GTC Inc. and Ingredion Inc. and has extensive experience developing brand strategies, new channels, and category innovations for major food and beverage industry clients. She can be reached at trinalundblad@gmail.com or through Prepared Foods magazine.
Fortification, whether in the form of single ingredients or premixes of multiple ingredients has been a game-changer in better-for-you formulation for years
Fortification is no longer perceived as simple supplementation. Rather, it is accepted as a reliable means to ensure daily intake of essential nutrients at every age.
