Articles Tagged with ''ashwagandha''

Smpl Functional Snack Bars

The new line of bars contains adaptogens, nootropics and organic botanicals

September 29, 2021

The new line contains four varieties: Energy, Focus, Immunity and Calm. Smpl simplifies the way consumers access superfoods by eliminating powders and pills in exchange for a healthy product that is available on the go.

Boosting Beverages with Nutritional Ingredients

Beverage makers appeal to consumers with products that contain vitamins and minerals, protein (plant or dairy), botanicals, tea, tea extracts, probiotics, prebiotics, and fiber

Anne-Marie Ramo

September 9, 2021

Today’s consumers are rarely satisfied with just a thirst-quenching drink when they crave a beverage. They’re seeking healthful extras that target everything from immunity to mood issues, from energy to meal replacement. And of course, they want plenty of flavor with few calories.

Active Consumers Seek Food as Fuel

Demand continues to grow for snacks that feature energizing properties

Lu Ann Williams

September 8, 2021

Snacks represent a huge and diverse market as eating patterns have become less formal. Consumer demand for physical and mental energy boosts through the day continues to increase. In combination, these trends leads to growing demands for snacks with energizing properties.

Taika Functional Matcha Latte Made with Macadamia Milk

New seed funding propels the brand's expansion beyond coffee-based products to offer an indulgent Matcha beverage made with health benefits

September 1, 2021

A blend of USDA organic ceremonial grade matcha and adaptogens, Taika's Matcha Latte is a canned matcha to enter the market made with zero added sugars and a creamy, housemade macadamia milk high in healthy fats and protein.

Botanical Ingredients Flourish, Add Function and Appeal to New Foods and Drinks

Botanical ingredients are linked to immune support in addition to other potential positive physical, mental and emotional attribute

Lu Ann Williams

July 23, 2021

Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.

Respect des Fonds Adaptogenic Powder Blends

New brand was founded by former track and field teammates

June 30, 2021

The company offers four powder blends: ‘Calm’, ‘Focus’, ‘Sleep’ and ‘Skin’, as well as four standalone jars of Ashwagandha Extract, Holy Basil [Tulsi] Extract, Lion’s Mane Extract and Mucuna Extract, that can be added to coffees, teas or more.

Food & Mood

According to the American Psychological Association, 80% of US adults are stressed out over the future

Kerry Hughes

May 12, 2021

Foods and food ingredients can affect our moods in myriad ways, both in the short-term soon after consumption and in the long term as part of our overall holistic physiology. What we ingest can have a positive impact on certain conditions, such as depression or anxiety, or, when simply quite pleasurable – think: chocolate or ice cream – give a quick burst of dopamine.

Grummies: Real Superfood Gummies

The new grummies contain 3g of organic sugar per serving, while using organic tapioca syrup, organic cane sugar, and organic flavorings and oils

March 10, 2021

Grummies is on a mission to get people to eat vitamins (or superfoods in this case) by any means necessary, including wild flavors. Founded by Nick Michlewicz and Colin Darretta, Grummies is a gummy brand made with real ingredients and real superfoods.

Mindright Bars

New bars contain clean, premium ingredients that enhance mood, decrease stress and provide sustained energy

March 10, 2021

Mindright Bars feature the brand’s proprietary Happy Brain Blend, using clean, premium ingredients that enhance mood, decrease stress and provide clean, sustained energy. The bars are gluten-free, protein-rich, non-GMO and vegan.

HUM Nutrition CALM SWEET CALM gummies

New gummies are formulated with clinically proven ingredients to manage the effects of daily stress

January 13, 2021

Wellness brand HUM Nutrition launched its latest product CALM SWEET CALM™, a vegan gummy formulated with ashwagandha root and L-theanine to reduce and control symptoms of stress.

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