Articles Tagged with ''ashwagandha''

Taste remains the top driver when it comes to food and beverage choices and in the coming year consumers will be motivated by simplicity, sustainability and meeting their nutrition goals.

EVERY Protein's performance among leading soluble proteins finally unlocked this super beverage from Pulp Culture, which required zero masking agents, sugar or other unnecessary additives to create its protein-boosted hard juice.

The global COVID-19 pandemic had a marked impact on consumers’ attitudes toward health. COVID took a heavy toll on people in poor health and consumers looked for quick ways to boost their health as a defense against the disease.

Made with powerful ingredients such as ashwagandha, chlorella, and collagen peptides, Roundhouse Provisions Morning Kick is a strawberry lemonade flavored drink to support healthy digestion, energy levels, overall wellness for your body, and a balanced mood.

With high potency vitamin C in each new product, consumers are being provided more options for immune health support*. They can experience the goodness of botanicals when they incorporate the new Ashwagandha or Apple Cider Vinegar product within their wellness routine.

The new tonic claims to promote deep relaxation, calm nerves, and brighten one’s mood with the use of herbs and shrubs like ashwagandha, chamomile, lemon balm, L-Theanine, and most notably, kava-kava.

Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.

The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in  the  ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.

In 2021, brands paid attention to the movement towards healthier habits. This translated to fortification and adding ingredients; or conversely, removing some maligned ingredients.

"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.