In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.
Looking to the year ahead, the overarching consumer need is that they want something new. They want fresh ideas, unique options that break through the noise, and innovations that are engaging and exciting – something that’s enough to wake them up from their “bed rotting” and “doom scrolling.”
The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.
This tool is expected to transform the process of fragrance creation across various industries by leveraging Giuseppe, NotCo’s advanced generative AI platform, alongside Cramer’s extensive database of tens of thousands of fragrance formulations, enabling the rapid development of premium fragrances in seconds.
Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.
In a few weeks, we will begin publishing predictions for 2025. Prior to sharing our outlook for the year ahead, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape.
"This verification is a testament to our commitment to delivering unparalleled quality, freshness, and sterility on a global scale. This achievement symbolizes trust and assurance for our consumers and expresses our core values of growing food without high GMO-risk ingredients”, says Dr. Tsipi Shoham, co-founder and CEO of GreenOnyx.
Mattson has been providing innovation services for over four decades. All engagements leverage the real intelligence of this highly experienced team. The team’s real intelligence, RI, is now amplified with AI. It’s the power of RI+AITM.
Conagra is using generative AI, intelligent automation and strategic collaboration with Microsoft and EY to enhance its IT, Supply Chain, R&D, Demand Science, Brand and Design operations.