MiO provides ‘insurance’ to compensate for unwanted side effects of traditional energy drinks
December 17, 2023
“Energy Drink Insurance” launched in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves
Ingredion uses SupplySide West to highlight food, beverage solutions
December 7, 2023
Ingredion Incorporated used SupplySide West 2023 (SSW) to showcase creative new ways to add protein and fiber, reduce sugars, and help food and beverage manufacturers reimagine innovation to grow consumer preference.
New juice line addresses gut, bone, and joint health
November 15, 2023
Ideal any time of day for hydration, WELLNESS juices are formulated without added sugar and are light and refreshing while supporting immunity-boosting nutrition with 100% organic fruits and greens.
Engineered with Karma’s proprietary Push Cap, this technology protects the active nutrients until seconds before consumption to ensure optimal potency.
ADM shares flavor, color trends influencing innovation in 2024
October 23, 2023
ADM shared its outlook on the flavor and color trends that will drive product innovation in 2024. With unapologetic abandon for self-expression coupled with individual wellness goals top-of-mind for consumers across regions, ADM has identified four trends that illustrate evolving consumer behaviors and will inspire memorable moments.
The new boosters are packaged in single-serve powder stick form
October 18, 2023
Designed to deliver the latest in active hydration and functionality for consumers on-the-go, BODYARMOR's new Flash I.V. Hydration Boosters offer the ability to refuel and replenish with more than 2200mg of essential electrolytes.
The new energy drink contains electrolytes, vitamins, and botanicals
October 9, 2023
Wild Berry Tea contains electrolytes, vitamins, and botanicals that deliver on advanced hydration helping to reduce fatigue and increase concentration.