Following the successful release of HI-CHEW Fantasy Mix in 2022, Blue Raspberry became a favorite flavor. Its nostalgic familiarity and fantasy-like profile offer a distinct flavor experience.
New gum features technology that changes flavor while chewing
October 4, 2024
Wild Berry to Coolmint brings together the best of both fruity and minty flavors, while Wintergreen to Coolmint offers a double hit of two popular mint flavors for the ultimate refreshing taste.
The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece.
The new gum flavor features a mix of fan-favorite SKITTLES® Original flavors, including lemon, strawberry, grape, orange and lime
March 1, 2024
The first new gum format from the brand since 1988, this latest innovation stays true to the brand's bubble-blowing core while giving consumers a fun, new, candy-like taste to enjoy.
The new gum has a crunchy exterior and chewy center
February 1, 2024
ORBIT® gum, part of Mars, introduced an addition to its soft chew lineup, White Sweet Mint. Bringing a fan-favorite ORBIT flavor to a new whitening form, White Sweet Mint soft chew gum delivers a confidence boost with every refreshing bite.
The divestiture advances the company’s portfolio reshaping strategy, enabling greater focus on growth and reinvestment in its core chocolate, biscuit and baked snacks categories
December 19, 2022
Mondelēz International announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Perfetti Van Melle Group, a leading European gum and confectionery maker for a headline purchase price of $1.350 billion or 15 times equivalent to estimated current year EBITDA.
Start-up's innovative confection for children naturally mitigates sugar cravings
July 13, 2022
Sweet Victory's crave-stifling chewing gum works within two minutes by blocking the sugar receptors on the tongue. The impulse for a sweets binge can be abated and extends longer than the physical effect—up to two hours.
In conjunction with the FLATLINER™ launch, Liquid CORE® is expanding an educational effort highlighting NIH and other studies that detail the brain-boosting and stress-reducing cognitive benefits from chewing, like enhanced memory recall.