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Articles Tagged with ''Coca-Cola''

The Coca-Cola Company Invests in Aloe Gloe

Coca-Cola to enhance distribution and availability of growing organic Aloe Gloe brand

June 29, 2016

L.A. Aloe LLC, makers of a fast-growing line of certified organic aloe water beverages called Aloe Gloe, announced an investment from the Venturing & Emerging Brands (VEB) unit of The Coca-Cola Company.

Sugar Content and Purchase Decisions

Natural alternatives look to close the sweetness gap in soft drinks

June 15, 2016

A 2015 Innova Market Insights survey found that sugar content influences the purchasing decision of soft drinks for 57% of US consumers.

Marketing Leadership Change at Coca-Cola

Diane Wallace has assumed the role of vice president, retail marketing, for Coca-Cola North America

May 16, 2016

Wallace will be responsible for key disciplines that include retail strategy, category strategic advisory, customer marketing, strategic selling capabilities and customer/trade communications.

Frozen Surge at Burger King

Frozen SURGE™ comes on the heels of the beverage's return to store shelves after a 12-year hiatus

November 24, 2015

BURGER KING® restaurants are turning a cult favorite into a cold favorite with the introduction of Frozen SURGE™, a citrus-flavored frozen beverage from The Coca-Cola Company.

Keurig and Coca Cola Expand Partnership

Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs

September 4, 2014

In February 2014, the companies signed a 10-year agreement to collaborate on the development and introduction of The Coca Cola Company's global brand portfolio for use in Keurig’s forthcoming Keurig Cold™ at-home beverage system.

Coca-Cola Life Debuts on U.S Retail Shelves

Reduced-calorie cola is sweetened with cane sugar and stevia leaf extract

August 28, 2014

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — launched in the United States on Aug. 25.

Monster Beverage Corporation, energy drink, coca-cola

Coke, Monster Beverage to Partner

The Coca-Cola Company and Monster Beverage Corporation enter a long-term strategic partnership in the global energy drink category.

August 15, 2014

The Coca-Cola Company, Atlanta, and Monster Beverage Corporation, Corona, Calif., formed a strategic partnership that officials expect will “accelerate growth for both companies in the fast-growing, global energy drink category.”