Upcycled Foods, Inc. (UP, Inc.) and Misfits Market announced the launch of the retailer’s first upcycled breads for its Odds & Ends private label. Created from scratch, this innovative line meets consumers’ growing demand for nutritious and sustainable food options. Both Upcycled Certified breads feature ReGrained SuperGrain+, UP, Inc.’s flagship upcycled ingredient, blended with a signature sourdough from bakery ingredient leader, Puratos, to deliver a perfectly balanced flavor—bright, naturally fermented notes complemented by deep, toasty undertones.

With this launch, Misfits Market and UP, Inc. continue their shared mission of reducing food waste while bringing high-quality, purpose-driven products to consumers. ReGrained SuperGrain+ emits 43% less CO₂e per pound than conventional wheat flour, making it a practical solution for brands looking to reduce Scope 3 emissions while delivering on consumer demand for more sustainable options without compromising on taste, texture, or performance.

Today, 52% of consumers report an increased awareness of the environmental impact their food choices represent1 and are seeking items that support a more sustainable food system. Choosing products that are made with upcycled ingredients are an easy way for consumers to make an immediate impact at the point of sale. In fact, 57% of shoppers indicate that they intend to buy more upcycled food,2 and one in three are specifically interested in bakery products made from upcycled ingredients.3

The new Odds & Ends upcycled items –Multigrain Bread and Honey Wheat Bread – are exclusively available at Misfits Market. Both breads come in 24oz package size at a retail price of $4.49.

1 International Food Information Council, 2022
2 Mattson Proprietary Research: “Upcycling: The Opportunity” April 2021
3 Puratos “Taste Tomorrow” research platform 2022