The Boston Beer Company Launches Second Cannabis Beverage Brand

Emerald Hour launches as line of non-alcoholic cannabis cocktails.

Image courtesy of The Boston Beer Company.

The Boston Beer Company has unveiled Emerald Hour, a line of non-alcoholic cannabis cocktails.

Emerald Hour blends fresh-frozen cannabis extracts with regionally-sourced cocktail ingredients to create a full-spectrum beverage experience. These rosin-infused beverages are now available at licensed cannabis retailers in Ontario, Canada.

“We know many folks want great-tasting and premium alternatives to alcohol, and Emerald Hour is the solution they’re looking for,” said Paul Weaver, director and head of cannabis at Boston Beer. “These cannabis cocktails are not for the uninitiated, with each 355 mL can containing 10 mg of full-spectrum solventless THC extract.”

Emerald Hour launches with two cocktail styles: Cranberry-Citrus, with lime and cranberry juice, and Ginger-Lime, made with ginger extracts.

More styles are planned for release through 2025.

Emerald Hour comes from the makers of TeaPot cannabis-infused iced teas, as well as the brewers behind drinks such as Truly Hard Seltzer, Samuel Adams and Twisted Tea. It is produced at Peak Processing Solutions in Windsor, Ontario.

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