Ocean Spray intends to celebrate what it calls cranberry season by showcasing how to "Just Add Cran" to any dish and occasion.
With nearly 20 flavor blends, Ocean Spray is known amongst its fans for creating a cranberry-forward fruit pairing. This year, Ocean Spray is putting that to the test by creating one of its first-ever limited-edition juice drink flavors inspired by the taste and feel of the season: Ocean Spray® Mulled Blackberry Pear™ Juice Drink.
The new flavor is unique in the brand's portfolio, as it's the first juice drink flavor that has been marketed to be served both hot and cold. Because of the unique tannins in the cranberry, cranberry juice can uniquely replicate the flavor of wine, and combined with flavors of mulling spices like ginger, cinnamon, clove, and peppercorns, it closely replicates a famous holiday beverage.
Consumers can find Mulled Blackberry Pear Juice Drink at Walmart and Amazon while supplies last (SRP: $3.52).
Ocean Spray introduced two new holiday ads. The spots, The Sauce and Shake It, showcase how Ocean Spray® Jellied Cranberry Sauce and Ocean Spray® Cranberry Juice Cocktail juice drink plays a role in modern holiday celebrations. Both spots feature an appearance from Farmer Johnny – a new character inspired by Ocean Spray farmers who first appeared in Ocean Spray's latest commercials this Spring.