Carolus Nolet III, the 12th generation of the storied Nolet family, alongside his partner Jason M. Bowden, a 27-year veteran of the beverage industry, announced the launch of ROLUS. The sparkling hydration drink is designed to meet the evolving demands of today's non-alcoholic movement through its unique taste and functional hydration. ROLUS aims to offer a new, convenient, out-of-a-can drink made for all social occasions.
ROLUS emerges from a heritage of beverage craftsmanship, tracing its origins to the Nolet Family's pioneering spirit of 1691. As the first member of the Nolet family born in the United States, Nolet III brings a unique blend of tradition and innovation to this new venture.
Nolet III and Bowden embarked on a quest to find ingredients that balance taste and hydration. They collaborated with experts to identify the best electrolytes to keep people hydrated while socializing, addressing the fact that 70% of Americans are chronically dehydrated.
ROLUS brought together a team of doctors, dietitians, wellness experts, and master blenders. This diverse group, led by Nolet III and Bowden, meticulously crafted ROLUS to offer an unparalleled taste and hydration experience— free from carbohydrates, gluten, sugar, caffeine, sweeteners and alcohol, with 5 calories, 1 gram of plant protein, 345 milligrams of electrolytes, and a taste that caters to the non-alcoholic drinker. Experts describe the taste of ROLUS as a full-flavored experience with a slightly herbal, refreshing botanical sensation. The beverage features subtle hints of citrus and sea salt, complemented by champagne-like bubbles.
A carefully curated, family-made botanical blend remains a cornerstone of nearly every Nolet Family product since 1691, drawing from the Nolet Family Archives. The Nolet Family's extensive expertise and rigorous approval process ensures the highest quality across a diverse range of products.
ROLUS consists of three main ingredients. Greek Verbena is derived from plantations near Mount Olympus, where the high altitude enhances the plant's quality and imparts a mild, natural botanical taste. This ingredient is sourced through partnerships with small Greek farms, supporting local economic development. Hawaiian Sea Salt was chosen for its purity and rich mineral content and is processed using solar energy and advanced filtration to preserve its unique pH balance with no micro-plastics. Additionally, Asian Ginseng from protected areas in Northeast Asia contributes to the leader of all adaptogens according to wellness specialists, while enhancing both flavor and well-being.
