In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.

ROLUS emerges from a heritage of beverage craftsmanship, tracing its origins to the Nolet Family's pioneering spirit of 1691. As the first member of the Nolet family born in the United States, Nolet III brings a unique blend of tradition and innovation to this new venture.

Magic Cactus’ formulation features 2mg of THC, 4mg of CBG, and 6mg of CBD; a “2-4-6” ratio for what Locarni describes as an “approachable, session-able ‘buzz’” where consumers control the consumption experience.

Founder Anna Zesbaugh realized there was an opportunity to offer better-for-you beverages in both the alcohol and non-alcoholic space. This brand was inspired by a growing desire in society to step into every day with the best foot forward. 

Loverboy, the pioneer and innovation leader in premium sparkling hard teas, spritzes and canned cocktails, is ringing in 2024 with non-alcoholic versions of two of its original, top-rated sparking tea flavors.

Ah, winter, the season of icy winds, snug blankets, and soul-warming libations. As the mercury takes a nosedive, folks yearn for solace in the form of delectable drinks that embody the essence of this magical time.

Using Veylinx's proprietary methodology, which measures actual demand rather than intent, the study found that demand for non-alcoholic canned cocktails grew by 4%, while demand for alcoholic canned cocktails surged by 20% over last year. 

WhistlePig is elevating the non-alcoholic cocktail experience with the addition of non-psychoactive cannabis terpenes to its signature Barrel Aged Maple Old Fashioned recipe.

OJOY Wine Company introduced Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines. Sparkling Blanc delivers character and complexity, suited for the discerning palates of wine lovers.

Total Wines & More has debuted a dedicated THC beverages section, which demonstrates the mainstream adoption of cannabis beverages for consumers who are looking for alcohol-free alternatives.