GoodPop, a better-for-you frozen treat brand, expanded its line of cleaned-up classics with creamy ice cream bars, offered in two flavors - Strawberry Shortcake and Cookies n’ Cream. Available nationwide at Whole Foods Market in boxes of six, the gluten-free ice cream bars are made with grass-fed organic dairy, fair trade cocoa, and organic berries. Now, in addition to GoodPop’s line of dairy-free pops, the brand offers these new options for anyone craving a sweet treat.

GoodPop launched in 2009 with a line of dairy and nondairy pops that were first sold at Austin farmers markets by the then UT-Austin student, Daniel Goetz. As the brand expanded, despite requests from customers, who loved the dairy-based Coldbrew Coffee, Banana Cinnamon, and Chocolate Milk pops, Daniel had to discontinue the line as he was unable to find a dairy supplier that met both GoodPop’s standards and high demand. 

Ultimately, the decision was made to focus solely on offering non-dairy treats. The recent improvement in the supply of high quality dairy has finally allowed the better-for-you brand to offer these two iconic ice cream truck flavors. Like all of GoodPop’s offerings, both flavors are gluten-free and non-GMO.