The makers of HORMEL® BLACK LABEL® Bacon introduced a co-branded bacon in partnership with Cinnamon Toast Crunch™ cereal. The limited-edition product delivers a crisp, sugary crust with a balance of cinnamon, sugar, salt and savory bacon taste. CINNADUST™ seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavor.

The product is meant for snacking, pairing and enjoying during any hour of the day. The makers of HORMEL® BLACK LABEL® Bacon bring expertise to the partnership with CINNAMON TOAST CRUNCH™ — an iconic cereal from General Mills with a cult-like following. BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon officially takes bacon to the next level, according to the company.

BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon will be on shelves at select Walmart locations. The product is also available at select Kroger stores while supplies last.