General Mills, Sara Lee and Hidden Valley Ranch are among the lucky 10 brands recognized for new product innovation by the National Honey Board’s Queen’s Choice Awards. The awards recognize the product development teams behind some of the most innovative new product launches of the last 12 months. 

This year’s Queen’s Choice nods are representative of a robust new product development boom, with cereals, bakery and snacks leading sweetened-with-honey releases this year, followed closely by sauces and seasonings.*

“We celebrate the exceptional creativity and innovation showcased within the 2024 Queen's Choice Award winners. These awards highlight the dedication of product developers and manufacturers to producing high-quality products with honey that delight consumers. We are proud to honor these outstanding companies and look forward to seeing how these innovations will inspire future new products with honey.” -- Catherine Barry, vice president of marketing, the National Honey Board

2024 Queen’s Choice Award Winners

- Honey Nut PEP Bar —  Step Change Innovations, LLC
-  Cold Brew Lattes and Coffees — Beekeeper Coffee
-  Daily Defense and Peace Love Energy — Cloud Water Brands
-  Sara Lee Honey Butter Half Loaf Bread — Bimbo Bakeries USA
-  Alexia Hot Honey Carrots — Conagra Brands, Inc.
-  Wheaties Protein Honey Pecan — General Mills, Inc.
-  Japanese Barbecue Sauce Sweet Honey — Bachan’s, Inc.
-  Hidden Valley Ranch Hot Honey Ranch — The Clorox Company
-  Habanero Honey Mustard Pepper Sauce & Condiment — Melinda’s Foods
-  Dave’s Killer Bread Crunchy Snack Bites Heavenly Honey Nut — Flowers Foods

Learn more about the Queen’s Choice Awards.

*Based on Innova Market Insights data for the period between August 1, 2023, and July 1, 2024.