Sun-Maid Growers of California, the dried fruit snacks brand, unveiled its latest creation: Blueberry & Vanilla Yogurt Covered Raisins. This new flavor was developed with the help of the Sun-Maid Board of Imagination, a creative collective of kids ages 6-12 who work directly with Sun-Maid executives to bring fresh ideas to life.
The Sun-Maid Board of Imagination embarked on a top-secret mission to create a new product to captivate taste buds and spark imaginations. These young innovators considered everything from color and texture to taste, using their knowledge of flavor profiles to choose their favorite combination. The result is a snack made with whole fruit, offering a unique blend of blueberry & vanilla flavors.
"We are thrilled to introduce Blueberry & Vanilla Yogurt Covered Raisins, a product born from the creativity and enthusiasm of our Board of Imagination. At Sun-Maid, we believe in the power of imagination and the importance of listening to our youngest consumers. This new flavor is a testament to that commitment and a delicious addition to our range of snacks." -- Steve Loftus, president and CEO, Sun-Maid
These sweet and creamy treats offer the indulgence of candy, making them an addition to a daily routine, whether at home or on the go.
Sun-Maid's Blueberry & Vanilla Yogurt Covered Raisins are available nationwide at select Walmart, Meijer, Kroger, and Giant Eagle stores.
